Mypageranka reference guide to search engines and website metrics

An independent reference on search engines and website metrics. Not affiliated with the former service on this domain, Google or Yandex; we do not provide PageRank buttons or values.

Reading lists

Reading lists

Reading lists are reading paths for a specific situation. Basic materials explain the fundamentals and suit a first introduction; in-depth materials are for those who already run a site and want to understand the details. Each list is built from pages of this reference, so you can work through it in a single evening.

You don't need to become a search specialist to avoid mistakes with your own site. It's enough to understand how a search engine finds pages and what rules it sets.

— Editor's note

Reading lists include only published materials from this reference. We do not include advertising, promotion offers, links to link-selling services or website ratings. If a material on a topic isn't ready yet, we don't put a placeholder in its place; we simply keep the list shorter.

For first-time site owners

For those just launching a site who want search engines to be able to find it: from a simple page check to setting up webmaster tools.

The history of search metrics

For those who remember the buttons with a PageRank number or want to understand where they came from and why they disappeared.

  • Answers about PageRankBasics

    The 1998 paper, the 0–10 scale, the end of public updates in 2013 and removal from public view in 2016.

  • Former service charts (in Russian)In depth

    Why PageRank charts are no longer built and what to look at instead.

  • Metrics termsIn depth

    PageRank, Yandex TIC and SQI, third-party domain metrics: how they differ.

For those who run ads, host comments or a forum and want to handle links in line with search engine policies.

  • Answers about links and metricsBasics

    The nofollow, sponsored and ugc attributes and why buying links violates the policies.

  • Marking paid linksIn depth

    A step in the step-by-step guide on how to mark advertising and user-generated links.

  • Link termsBasics

    Backlinks, anchor text, link spam and link attributes.

  • Practical guides

    How to check a website before launch, step by step. Plus a catalogue of upcoming articles.

  • Reference sections

    Map of the reference: PageRank and the history of metrics, indexing, links and their attributes, site-owner tools.

  • New publications

    A dated feed of new publications in the reference.

Sources

  • Mypagerank reference materials

Information is current as of the date of preparation. Search engine documentation, policies and webmaster tools change over time, so always check the latest details in the original sources.